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Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

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    Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project

    Mehka - 17. feb 2012
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    ISBN/EAN:P_9780123919229
    Redna cena: 26,10 €

    Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.

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    Opis

    Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.

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    -Margot Bloomstein-

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