Airline Marketing and Management

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    Airline Marketing and Management

    Mehka - 07. jul 2011
    ( 0 )
    ISBN/EAN:P_9781409401490
    Redna cena: 59,66 €

    Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

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    Opis

    Suitable for students of marketing and its application to airline industry, and for those with a professional interest in the area, this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2011
    • Število strani: 378
    • ISBN/EAN: 9781409401490
    • Mere izdelka vxš: 15,6 x 23
    • Vezava: Mehka
    • Datum Izida: 07.07.2011
    • Založba: Taylor & Francis Ltd
    • Avtor: Stephen Shaw
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