Names in the Economy: Cultural Prospects

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    Names in the Economy: Cultural Prospects

    Trda - 01. sep 2013
    ( 0 )
    ISBN/EAN:P_9781443849456
    Redna cena: 94,98 €

    The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming.

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    Opis

    The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming.

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