Authentic (TM): The Politics of Ambivalence in a Brand Culture

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    Authentic (TM): The Politics of Ambivalence in a Brand Culture

    Mehka - 15. okt 2012
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    ISBN/EAN:P_9780814787144
    Redna cena: 34,83 €

    Argues that brands are about culture as much as they are about economics

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    Argues that brands are about culture as much as they are about economics

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    -Sarah Banet-Weiser-

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