Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy

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    Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy

    Trda - 03. mar 2014
    ( 0 )
    ISBN/EAN:P_9781118835807
    Redna cena: 37,65 €

    Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies.

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    Opis

    Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, this book explores how todays marketers can leverage advances in technology to create successful customer-centric business strategies.

    O avtorju

    -David Williams-

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