Events as a Strategic Marketing Tool

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    Events as a Strategic Marketing Tool

    19. mar 2020
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    ISBN/EAN:P_9781789242300
    Redna cena: 64,18 €

    An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. 256 pages

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    An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals. 256 pages

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