Advertising: strategy, creativity and media

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    Advertising: strategy, creativity and media

    Mehka - 01. sep 2012
    ( 0 )
    ISBN/EAN:P_9780273760894
    Redna cena: 82,96 €

    This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

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    Opis

    This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

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    -Chris Fill-

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