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81 rezultatov
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Common Data Sense for Professionals - A Process-Oriented Approach for Data-Science Projects(2022) RAJESH JUGULUMVezava: Mehka30,82 €
RAJESH JUGULUM
Common Data Sense for Professionals - A Process-Oriented Approach for Data-Science Projects
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Trustworthy Online Controlled Experiments - A Practical Guide to A/B Testing(2020) RON KOHAVIVezava: Mehka56,95 €
RON KOHAVI
Trustworthy Online Controlled Experiments - A Practical Guide to A/B Testing
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Value First, Then Price - Building Value-Based Pricing Strategies(2021) ANDREAS HINTERHUBERVezava: Mehka53,63 €
ANDREAS HINTERHUBER
Value First, Then Price - Building Value-Based Pricing Strategies
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Global Rule of Three(2020) SHETH, JAGDISH,USLAY, CAN,SISODIA, RAJSimilarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three com41,33 €
SHETH, JAGDISH,USLAY, CAN,SISODIA, RAJ
Global Rule of Three
Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down.This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three com
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Managing the Marketplace(0) BAILEY, MATTHEWThis book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.59,71 €
BAILEY, MATTHEW
Managing the Marketplace
This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.
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Behavioural Research for Marketing(2022) ADAMS, JULIANThis book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural econo172,76 €
ADAMS, JULIAN
Behavioural Research for Marketing
This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural econo
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Driving Consumer Engagement in Social Media(2022) BIANCHI, ANNA (UNIVERSITY OF WARSAW, POLAND)Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in so73,49 €
BIANCHI, ANNA (UNIVERSITY OF WARSAW, POLAND)
Driving Consumer Engagement in Social Media
Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in so
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Routledge Companion to Consumer Behavior Analysis(2021)Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited b93,27 €
Routledge Companion to Consumer Behavior Analysis
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited b
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Nudge(2021) THALER, RICHARD H.,SUNSTEIN, CASS R.An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives36,75 €
THALER, RICHARD H.,SUNSTEIN, CASS R.
Nudge
An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives
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Online Video Revolution: How to Reinvent and Market Your Business Using Video(2013) JOHN CECILVezava: Trda41,34 €
JOHN CECIL
Online Video Revolution: How to Reinvent and Market Your Business Using Video
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