It isn't easy to be good. In fact, it's very, very difficult. Al Gini - at home both in philosophy and the corporate boardroom - speaks here in an engagingly direct voice about why we have so much trouble doing the right thing in life - at home, with family or strangers, and at work. Businesses struggle with ethical issues every day, and so do ordinary people. But a multinational corporation and a single thinking human being are bound together by the same dilemma: how to choose the right thing to do and then do it?
In a series of brief chapters, Al Gini lays out ideas for 'stepping out of the shadow of the self' - an argument for stopping thinking of yourself as the center of the universe. It's hard to be good, he explains, until we realize that being good only has meaning in relation to other people. Ideas of justice, fairness, and ethical behavior are just that - abstract ideas - until they are put into action with regard to people outside ourselves.
We may worry too much about good versus evil - big concepts that give us plenty of room to sit on the right side of the equation, he argues. Instead, we need to be thinking about how being good involves an active relationship toward others. Being good all by yourself may not be good enough.
This warm and generous book is for anyone who wants to know how to use ethical thinking as way to live, work, and be with others.