This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment.
Chapters are packed with pedagogical features that help readers consolidate their learning. These include: chapter objectives, key terms, discussion questions and exercises, links to useful websites, and profiles of successful individuals and organizations. Tourism and Hospitality Marketing
is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.
This book is essential reading for undergraduate students taking courses on Tourism Marketing, Tourism Marketing Management and Hospitality Marketing. It will also be of interest to some graduate students.