Theory, Plans and Practicals
How do you measure human behaviour? All of us observe human behaviour everyday, but individual habits can make large research studies difficult to design and conduct. In this accessible introductory textbook, Holt and Walker survey a wide range of research methods and demonstrate how to use them in a series of practical experiments.
Whether analyzing attitudes, measuring opinions or observing habits, researchers who investigate people's behaviour need a wide range of techniques at their disposal. Research with people provides a unique introduction to these methods that is both clear and accessible. Through a series of sample practicals, Holt and Walker guide you step-by-step through the process of designing and carrying out research. The authors, both experienced lecturers and researchers, use these practicals to explain theories of research design and teach you how to choose the right technique for your research topic every time. Research with People is full of handy and reassuring advice that makes it ideal as a class textbook or as a private study guide. People are complex, and as a result conducting good-quality human research can seem daunting. This introductory textbook not only shows you how good planning can make research easy and reliable, but also reminds you how exciting it can be.
PART I: THINKING ABOUT RESEARCH The Problem with People: Variation and Hypothesis Testing Who Will You Study? Samples and Populations How Will You Describe Your Findings? What Have You Found? Inferential Statistics PART II: DOING RESEARCH Designing a Study: Running For The Bus Designing a Study: The Best Way To Manage People Practical: It's a Matter of Taste Practical: Abnormal Cells on a Slide - How People Search for Things Practical: Constructing Memories Practical: I'm Trying to Concentrate! Practical: What Do You think? Attitude Research Practical: Something's Not Right Practical:Too Many Cooks Or Not Enough Heads? Practical: Head Size and Intelligence PART III: THE REALLY USEFUL SECTION Thinking Critically Sample Write-ups Glossary