Ethnography has become an established method of researching organizational life. Ethnographic approaches provide in-depth insights into what people and organizations do on a day-to-day basis and provide the foundations for cutting-edge observational research in large and small organizations. Organizational Ethnography
takes readers through the practical history of ethnography from its anthropological origins through to its use in an ever-widening variety of organizational, academic, and business contexts.
Author David Neyland covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analyzing one’s data and negotiating an exit strategy. The book is highly practical and incorporates a range of case studies, illustrating organizational ethnography at work.
This book is an invaluable resource for anyone wanting to plan and conduct their own ethnographic, observational, or participant observational research in an organizational context, whatever their level of experience and regardless of whether they are studying a business organization or other types of organization such as schools and hospitals.