An overview of graphic design with an astute selection of contemporary work that makes great use of past inspiration.
Reinterpreting the past—the greatest form of creative flattery—never goes out of fashion. In the midst of today’s technologically driven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century.
Drawing on classic examples, New Retro
shows how past designs can be updated to suit the needs of today. It features a portfolio of the best international designs produced in recent years, presented by application: editorial, packaging, identity, promotional, and type design; and it also includes an historical survey of graphic design, with timelines of key figures and pieces. 588 color and 67 black-and-white illustrations.