Modeling for Insight is a one-of-a-kind guide to building effective spreadsheet models of ill-structured problems and using them to generate insights. With its hands-on treatment, this book gives the reader an effective modeling process and specific modeling tools for becoming a master modeler. The real-world examples in the book are drawn from a wide range of fields, including financial planning, insurance, pharmaceuticals, advertising and manufacturing.
Modeling for Insight is an ideal book for courses in business modeling, operations research, management science, and engineering at the upper-undergraduate and graduate levels. It is also a valuable resource for consultants and business analysts who build spreadsheets every day to better understand complex problems.