Mass communication research is a field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences. This work combines 'pure' methods articles or discussions with a range of 'exemplary' applications - within particular theoretical frameworks - of each particular method or approach.
Part 1: Asking the Right Questions (theory, history, traditions, context in mass communication research) Theory in Media Research - O. Boyd-Barrett The Complementarity of Qualitative and Quantitative Methodologies in Media and Communication Research - K.B. Jensen Media, Culture and Modern Times - G. Murdock Remarks on Administrative and Critical Communications Research - P.F. Lazarsfeld Media Sociology: The dominant paradigm - T. Gitlin Communication-Research - One Paradigm, or 4 - K.E. Rosengren The Three Paradigms of Mass Media Research in Mainstream Comunication Journals - W.J. Potter, R. Cooper and M. Dupagne The New Revisionism in Mass Communication Research: A reappraisal - J. Curran Asking the Right Questions - J.D. Halloran Cultural Compliance and Critical Media Studies - G. Philo and D. Miller Part 2: Researching Media Institutions, Organisations, Professionals and Production The History of Media Institutions Finding Data, Reading Patterns, Telling Stories: Issues in the historiography of television - J. Corner Problems and Possibilities in the Writing of Broadcasting History - A. Briggs Media Professionals and Media Production Participant Observation: Researching news production - S. Cottle The Research Method - P. Elliott News as Purposive Behaviour - H. Molotch and M. Lester The Sociology of News Production - M. Schudson Media Gate-keeping - P.J. Shoemaker Research Approaches: Research questions and methodological requirements - R.V. Ericson, P.M. Baranek and J.B.L. Chan New(s) Times: Towards a 'second wave' of news ethnography - S. Cottle Holism, Communion and Conversion: Integrating media consumption and production research - D. Deacon Political economy The Political Economy of Communications - J. Wasko Communications policy research Facing In: Researchers and academia - S. Braman Media Policy Paradigm Shifts: Towards a new communications policy paradigm - J.van Cuilenburg and D. McQuail Part 3: Researching Media Content and Representation Content Analysis Content Analysis - B. Gunter Ethnographic Content Analysis - D.L. Altheide Two Approaches to the Study of Advertisements - W. Leiss, S. Kline and S. Jhally Reading the News - R.V. Ericson, P.M. Baranek and J.B.L. Chan Semiotics and Discourse Analysis Semiotic Analysis - A.A. Berger 'Suit, tie and a touch of juju' - the Ideological Construction of Africa: A critical discourse analysis of news on Africa in the British press - H.J. Brookes How to View Commercials - P. Rutherford Discourse Analysis - R. Gill Structural and Narrative Analysis Narrative and Genre - H. Newcomb Structural Analysis and Mass communication - O. Burgelin Introduction to the Structural Analysis of Narratives - R. Barthes Narrative Strategies in Television Science - R. Silverstone Re(de)fining Narrative Events: Examining television narrative structure - M.J. Porter, D.L. Larson, A. Harthcock and K.B. Nellis Framing analysis The Constructionist Approach to Framing: Bringing culture back in - B. Van Gorp The Framing Project: A bridging model for media research revisited - S.D. Reese Framing: Toward clarification of a fractured paradigm - R.M. Entman Cascading Activation: Contesting the White House's frame after 9/11 - R.M. Entman Getting Framed: The media shape Reality - C. Ryan The Power of a Frame: An analysis of newspaper coverage of tobacco issues - United States, 1985-1996 - C.L. Menashe and M. Siegel The Empirical Approach to the Study of Media Framing - J.W. Tankard Linguistic and rhetorical analysis An Integration of Corpus-based and genre-based Approaches to Text Analysis in EAP/ESP: Countering criticisms against corpus-based methodologies - L. Flowerdew Corpus Linguistics and Critical Discourse Analysis: Examining the ideology of sleaze - D. Orpin Figures of Rhetoric in Advertising Language - E.F. McQuarrie and D.G. Mick From 'Politically Correct Councillors' to 'Blairite Nonsense': Discourses of 'political correctness' in three British newspapers - S. Johnson, J. Culperer and S. Suhr Tampering with Nature: 'Nature' and the 'natural' in media coverage of genetics and biotechnology - A. Hansen The Meanings of 'Risk': A view from corpus linguistics - C. Hamilton, S. Adolphs and Nerlich Visual analysis Analysing Visuals: Still and moving images - S. Cottle Rhetoric of the Image - R. Barthes The Determinations of News Photographs - S. Hall Building the World's Visual Language: The increasing global importance of image banks in corporate media - D. Machin Taking television seriously: A sound and image bite analysis of presidential campaign coverage, 1992-2004 - E.P. Bucy and M.E. Grabe Part 4: Researching Media and Communication in Society: Consumption, Audiences, Politics, Problems and Pleasures Five Traditions in Search of the Audience - K.B. Jensen and K.E. Rosengren The Challenge of Changing Audiences - Or, what is the Audience Researcher to do in the Age of the Internet? - S. Livingstone Audience and Readership Research - J. Kitzinger Survey Research Survey Research - P.J. Shoemaker and M.E. McCombs The BBC Internet study: General methodology - S. Reimers Focus Group Research The Focused Interview - R.K. Merton and P.L. Kendall The Methodology of Focus Groups: The importance of interaction between research participants - J. Kitzinger From Focus Groups to Editing Groups - a New Method of Reception Analysis - B. Macgregor and D.E. Morrison Rethinking the Focus Group in Media and Communications Research - P. Lunt and S. Livingstone Selected Key Models in Media Audience and Influence Research Cultivation Analysis Growing up with Television: The cultivation perspective - G. Gerbner, L. Gross, M. Morgan and N. Signorielli Agenda-setting The Agenda-setting Function of the Mass Media - M.E. McCombs and D.L. Shaw Reception Analysis Patterns of Involvement in Television Fiction: A comparative analysis - T. Liebes and E. Katz Uses