.
 
.

Marketing Strategy Masterclass

Avtor:

.
Redna cena: 57,75 €
Predvideni rok dobave: 14-21 dni
.
.
Količina:  
.
Strošek dostave je enoten za celo Slovenijo in znaša 2,95 €, ne glede na količino in vrsto kupljenih izdelkov.

Številni izdelki imajo oznako "brezplačna dostava", kar pomeni, da v prmeru nakupa takšnega izdelka poštnine ne boste plačali. 

Več o dostavi
Emka.si omogoča naslednje načine plačila:
  • z gotovino ob prevzemu (velja le za fizične osebe),
  • s plačilno oziroma kreditno kartico (Mastercard, Visa, ActivaMaestro, Activa, Diners, American Express),
  • s storitvijo Moneta (Mobitel in Simobil)
  • Plačilo po predračunu (pravne osebe)
  • Račun z odlogom plačila (za javna podjetja)
Več o plačilih

Pri vsakem izdelku je naveden predviden rok dostave. Glede na to katere izdelke izberete, se vam pri oddaji naročila prikaže tudi končni predviden datum dobave vašega pakete.

Večino izdelkov dostavljamo iz lastne zaloge, zato so naši dobavni roki zelo kratki.

Ko vam bomo poslali paket boste o tem obveščeni tudi po emailu. V emailu bo navedena številka vašega paketa ter povezava do Pošte Slovenije, kjer boste lahko preverili natančen status dostave.

Več o dostavi

To je spletna cena
Shrani v seznam želja
.

.

Opis

This is a highly structured and fully developed practical companion to Fifield's successful Marketing Strategy- now entering its third edition. It can however stand alone for those executives whose needs are for guidance on implementing marketing strategy rather than doing the background thinking and covering the key conceptual issues.

Taking the same underlying format as Marketing Strategy the book does not cover the 'corporate/business strategy' content (which takes up Part 2 of the earlier title) but focuses overwhelmingly on the practical details of using a real strategy model (SCORPIO) to develop a plan.

The book will be in three parts all based on how to research, create and then activate a strategic market plan. Great emphasis is placed on the clarity of the planning model- used internationally with major companies and refined over many years. Important elements for the user of the book will be the use of-

* Questionnaires and feedback techniques
* Templates that can be used to create real plans as the user works through
the model
* A huge range of FAQs that stimulate and support thinking based on
widespread company experience

This is a real and practical masterclass for serious executives and students, to be used alongside Strategic Marketing or independently.

* Linked to the author's highly successful and influential Marketing
Strategy title- recently published in it's 3rd edition

* Highly practical approach written by a widely published advisor to
major international businesses who also holds a senior academic post

* Based on the unique SCORPIO model supported by 20 years of use in the
international strategy market

* All the tabular, template, diagrammatic and questionnaire materials will be available to users in electronic form
.
.
.

O avtorju - Cim

Obvestite me o novi knjigi tega avtorja

Želite, da vas po elektronski pošti obvestimo, ko izide nova knjiga ali ponatis katere od knjig tega avtorja?

DA - obveščajte me o novostih avtorja
.
.
.
.

Podrobnosti o izdelku

Oglejte si več iz oddelkov:

Mnenja kupcev

  0  ocen:
5 zvezdice
0%
(0)
4 zvezdice
0%
(0)
3 zvezdice
0%
(0)
2 zvezdice
0%
(0)
1 zvezdica
0%
(0)
Povprečna ocena kupcev:
Ocena kupcev: 0
(0 ocen uporabnikov )
.
Ocenite izdelek s klikom na zvezdice:
 
.
.
.
.
.

Oznake kupcev o tem izdelku

Kliknite na posamezno oznako za prikaz vseh izdelkov označenih s to oznako:

Dodaj oznako:

Dodaj
.