Explores the ways that digital convergence has changed the field of media history. This title features essays that address a single medium - including film, television, advertising, sound recording, new media, and more - and connects that specific medium's history to larger issues for the field in writing multi-media or convergent histories.
Part One: New Methods 1. From Accented Cinema to Multiplex Cinema, Hamid Naficy 2. Franchise Histories: Marvel, X-Men, and the Negotiated Process of Expansion, Derek Johnson 3. When Pierre Bourdieu Meets the Political Economists: RKO and the Leftists-in-Hollywood Problematic, Chris Cagle 4. Touch, Taste, Breath: Synaesthesia, Sense Memory, and the Selling of Cigarettes on Television, 1948-1971, Marsha F. Cassidy 5. Rewiring Media History: Intermedial Borders, Mark Williams Part Two: New Subjects 6. Provincial Modernity? Film Exhibition at the 1907 Jamestown Exposition, Kathryn H. Fuller-Seeley 7. Exhibition in Mexico during the Early 1920s: Nationalist Discourse and Transnational Capital, Laura Isabel Serna 8. The Recording Industry's Role in Media History, Kyle S. Barnett 9. Forging a Citizen Audience: Broadcasting from the 1920s through the 1940s, Richard Butsch 10. Bobby Jones, Warner Bros., and the Short Instructional Film, Harper Cossar Part Three: New Approaches 11. Bonding with the Crowd: Silent Film Stars, Liveness, and the Public Sphere, Sue Collins 12. The Comfort of Carnage: Neorealism and America's World, Karl Schoonover 13. "Talk about Bad Taste": Camp, Cult, and the Reception of What's New Pussycat? Ken Feil 14. Selling Out, Buying In: Brakhage, Warhol, and BAVC Understanding, Dan Leopard 15. Whatever Happened to the Movie-of-the-Week? [the shocking true story of how made-for-TV movies disappeared from broadcast networks], Alisa Perren Part Four: Research Issues 16. Doing Soap Opera History: Challenges and Triumphs, Elana Levine 17. Stalking the Wild Evidence: Capturing Media History through Elusive and Ephemeral Archives, Pamela Wilson 18. Historicizing Web Design: Software, Style, and the Look of the Web, Megan Sapnar Ankerson Bibliography on Media Historiography