Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society.
The Advertising and Consumer Culture Reader Introduction Joseph Turow and Matthew McAllister Part I: The Rise of Commercial and Consumer Culture 1. Advertising: The Magic System, Raymond Williams 2. The Alien Past: Consumer Culture in Historical Perspective, Susan Strasser 3. 'Educate the Public!', Stuart Ewen Part II: The Political Economy of Advertising 4. Televised Consumption: Women, Advertisers and the Early Daytime Television Industry, Inger L. Stole 5. Dr. Brandreth Has Gone to Harvard, Ben Bagdikian 6. Economic Censorship and Free Speech: The Circle of Communication between Advertisers, Media, and Consumers, J. I. Richards and J. H. Murphy II 7. The Commodity Flow of U.S. Children's Television, Matthew P., McAllister and J. Matt Giglio Part III: Creating Advertising 8. Encoding Advertisements: The Creative Perspective, Aidan Kelly, Katrina Lawlor, and Stephanie O'Donohoe 9. Nightmare on Madison Avenue, Devin Leonard 10. The Outing of Philip Morris: Advertising Tobacco to Gay Men, Elizabeth A. Smith and Ruth E. Malone Part IV: Ads and Globalization 11. Gender and Advertisements: The Rhetoric of Globalisation, Maitrayee Chaudhuri 12. The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising, Katherine Frith, Ping Shaw, and Hong Cheng 13. Just Do It, But Not on My Planet, Robert Goldman and Stephen Papson Part V: Ads and Cultural Meaning 14. Reflections and Reviews: An English Teacher Looks at Branding, James B. Twitchell 15. Advertising as Capitalist Realism, Michael Schudson 16. The Spectacular Consumption of 'True' African American Culture: 'Whassup' with the Budweiser Guys?, Eric King Watts and Mark Orbe 17. Flabless is Fabulous: How Latina and Anglo Women Read and Incorporate the Excessively Thin Body Ideal into Everyday Experience, Robyn J. Goodman Part VI: Ads and Politics 18. Selling Democracy: Consumer Culture and Citizenship in the Wake of September 11, Greg Dickinson 19. Political Advertising in US Presidential Campaigns: Messages, Targeting, and Effects, Bruce W. Hardy 20. Campaign.USA; With the Internet comes a new political 'Clickocracy', Jose Antonio Vargas Part VII: Advertising and the Active Citizen 21. A New Consumerism, 1960-1980, Gary S. Cross 22. Pranking Rhetoric: 'Culture Jamming' as Media Activism, Christine Harold 23. Local Foreign Policy: Students and Communities Join the Fray, Naomi Klein Part VIII: Ads and the Future 24. The Work of Being Watched; Interactive Media and the Exploitation of Self-Disclosure, Mark Andrejevic 25. Advertisers and Audience Autonomy at the End of Television, Joseph Turow 26. Every Nook and Cranny: The Dangerous Spread of Commercialized Culture, Gary Ruskin and Juliet Schor 27. Advertising at the End of the Apocalypse, Sut Jhally